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Published In The Asian Voice,
January 2004
As a new Asian wedding season commences, Britain's
most adventurous website portal for Asian weddings
hits the Internet, to offer brides and grooms a
helping hand in crafting the wedding of their dreams.
With its impressive wedding directory, practical
articles on wedding planning, fashion showcases and
profiles of up and coming wedding businesses,
YourDreamShaadi.co.uk looks set to become an essential
online destination for British Asian brides and
grooms.
The website portal is the brainchild of IT
entrepreneurs Rahul Katrak & Ajay Jobanputra. Both
believe that the website fills a vacuum in the market,
providing brides and grooms with practical wedding
planning advice and unique new ideas, which they won't
find elsewhere. As they point out "Existing
publications tend to focus on bridal fashion and
beauty, with the hands on planning issues taking a
back seat. The fantastic response that we've had to
the website so far, shows that we're providing a much
needed and appreciated service."
Indeed, the site is responsive to its audience and
many of the articles are based on queries, received
from prospective brides and grooms. Rahul points out
the British Asian wedding market has been missing out
on the benefits of the Internet "People can now
access all the information they need wherever they
are, whenever they want. This is ideal for the young
Asian professional who is pressed for time. Best of
all, its free - something which will appeal to all
Asians!"
The site also spells good news for wedding
businesses. With excellent search engine rankings and
linkages to the websites of several prominent wedding
suppliers, the portal is already receiving an
impressive number of hits. This ultimately translates
into boosted sales for companies advertising on the
website.
One advertiser commented "I've been on their
site for only a week and already had ten sales leads -
that's a better result than I've achieved with
magazine advertising," Indeed,
YourDreamShaadi.co.uk's affordable advertising rates
ensure that any company is just a click away from the
thousands of British Asian brides and grooms waiting
to unleash their purse strings to make their dream
shaadi a reality! |