Published In The Asian Voice, January 2004
As a new Asian wedding season commences, Britain's most adventurous website portal for Asian weddings hits the Internet, to offer brides and grooms a helping hand in crafting the wedding of their dreams.

With its impressive wedding directory, practical articles on wedding planning, fashion showcases and profiles of up and coming wedding businesses, YourDreamShaadi.co.uk looks set to become an essential online destination for British Asian brides and grooms.

The website portal is the brainchild of IT entrepreneurs Rahul Katrak & Ajay Jobanputra. Both believe that the website fills a vacuum in the market, providing brides and grooms with practical wedding planning advice and unique new ideas, which they won't find elsewhere. As they point out "Existing publications tend to focus on bridal fashion and beauty, with the hands on planning issues taking a back seat. The fantastic response that we've had to the website so far, shows that we're providing a much needed and appreciated service."

Indeed, the site is responsive to its audience and many of the articles are based on queries, received from prospective brides and grooms. Rahul points out the British Asian wedding market has been missing out on the benefits of the Internet "People can now access all the information they need wherever they are, whenever they want. This is ideal for the young Asian professional who is pressed for time. Best of all, its free - something which will appeal to all Asians!"

The site also spells good news for wedding businesses. With excellent search engine rankings and linkages to the websites of several prominent wedding suppliers, the portal is already receiving an impressive number of hits. This ultimately translates into boosted sales for companies advertising on the website.

One advertiser commented "I've been on their site for only a week and already had ten sales leads - that's a better result than I've achieved with magazine advertising," Indeed, YourDreamShaadi.co.uk's affordable advertising rates ensure that any company is just a click away from the thousands of British Asian brides and grooms waiting to unleash their purse strings to make their dream shaadi a reality!