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If possible obtain a list of companies
who will be participating from the exhibition organisers
so you can visit their websites and find out a bit more
about them. Not only will this help you ask them pertinent
questions and clarify small print, it will help you
prioritise who to visit on the day. Remember to take a pen
and note pad with you so you can jot down information and
thoughts, which you are likely to forgotten afterwards.
Save
Time - Get There Early!
Most exhibitions start by about 11.00 am so get there as
early as you can to avoid crowds. The most productive time
to talk to exhibitors is when they are relaxed and can
give you their full attention and this is likely to be
early on in the day.
By getting there early you will build in plenty of time
to talk to exhibitors - your visit really is an amazing
opportunity to get everything on your checklist sorted
out, make the most of it. The later you get there, you'll
find you have to spend time queuing to talk to exhibitors
and wont get their full attention.
If you don't make it early another good time to get to
talk to exhibitors at leisure is when fashion shows are
taking place. Most of the crowd will be gathered around
the catwalk, use your time to your advantage!
Get
Your Bearings
First off, when you arrive get your bearings! Get a copy
of the show guide and check out the floor plan so you
don't waste time trying to work out what's where! It may
help to use a highlighter to mark off companies you are
interested in or take a quick walk around the exhibition
hall to get you bearings and draw up a schedule, rather
than walking aimlessly from one stall to another.
Be
Prioritised & Focussed
If there are any exhibiting companies in particular that
you want to see, and make sure you don't leave without
doing so - it's easy to get distracted so stay focussed!
Make effective use of your time whilst you are there. It
may be an idea for you and your fiancés to split up
to make preliminary enquiries. Once you have a shortlist
you can go together and chat to companies in more depth.
Remember that you want the exhibitors undivided attention,
so if they are talking to someone when you approach their
stand, move on and come back later.
Wedding exhibitions are a fantastic opportunity to view
comparable service providers offerings all under one roof,
so start out looking at one product/service category at a
time (e.g. photographers) and compare like for like and
pitch them against each other. This will really help you
to make informed purchase decisions and ensure that you
are getting value for money. Once you've finished viewing
a certain product category, take a break and a bite to
eat, before moving on to the next. This will give some
structure and organisation to your visit and ensure that
you remain focussed.
Ask all the questions you need, to ascertain that you
will be getting a quality and value for money service that
is customised to your needs. Not only will this safeguard
your interests but exhibitors will appreciate you being on
the ball as well. They're much more likely to look upon
you as a serious customer and give you their quality time
if you've done your homework rather than if you come
across as someone who is "just browsing".
Look Upon Exhibitors As
Helpful Allies
Remember wedding exhibitions are tiring and stressful
experiences for the exhibitors. Be as friendly and
agreeable as you can with them and they will reciprocate
in a helpful manner answering all your queries and giving
you ideas, which you hadn't previously thought about.
Most exhibitors are likely to be
specialists in their field so they've got bundles of
experience and advice, and know exactly what you're going
through! They are much more likely to be impressed and
respond favourably to a couple who are on the ball and
have done their homework, demonstrating that they are
serious shoppers, rather than those who are wandering
about aimlessly and don't know what they want.
Make a note of those companies who seem particularly
enthusiastic and friendly, enquire about your
requirements, make suggestions and appear flexible and
willing to go out of their way to be helpful. These are
generally the ones who will offer the customised service
to make your day unique and special. Such companies can
also prove helpful in making recommendations of other
reputable wedding suppliers, saving you valuable time at
an exhibition.
To
Book Or Not To Book?
This is the golden question for most couples who visit
wedding exhibitions. It's ../../common knowledge that
wedding service providers discount their rates for those
who book on exhibition days or within a certain period
thereafter.
If you really feel that you've done your homework, have
fallen in love with a particular company's product and
know that you are getting value for money with a
considerable discount, don't procrastinate, someone may
book that dream mandap before you do!
On the other hand if you have any doubts in your mind or
feel that you need to shop around some more, don't get
pressurised into booking a service that means you will be
compromising with second best. If you don't want to place
a bookings on the day of the exhibition, make sure you get
the card and contact name of everyone who you spoke to and
don't forget to jot down any selling points, pertinent
details and offers mentioned
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